Portal integration
AI agents draft the listing copy, fill the material information, qualify every enquiry, book the viewing, collect the feedback and write the vendor report. The negotiator approves. Rightmove stops being admin and becomes output.
Connected to the rest of your portal and data stack
Every box below is an agent task that used to be a human task. The negotiator stops doing it and starts reviewing it.
The listing agent writes the property description from the valuer's voice notes and the photos, sequences the media in the order Rightmove rewards, and queues the listing for the valuer to approve. One sign-off and it is live.
Parts A, B and C are filled from the property record. Anything missing (covenants, parking, build-over agreements) is sent to the vendor as a short plain-English question. Listings cannot publish until it passes.
Every Rightmove enquiry is read, matched against the applicant register, and asked the qualifying questions you choose (budget, funding, position, timeline) before a negotiator sees it.
The applicant agent offers slots from the negotiator's diary that match the vendor's availability, books the buyer, confirms the vendor, and adds the appointment to SortX. No diary tennis.
Feedback request to the buyer inside the hour. Vendor summary drafted automatically. Second viewings booked. Hot leads flagged for the negotiator the same day.
The reporting agent writes a weekly vendor report that pairs SortX activity with Rightmove views, leads and ranking, and recommends a price review when the numbers say so. You release it.
Most estate agencies run Rightmove as a separate browser tab. Listings are uploaded twice, leads land in a Rightmove inbox nobody opens until lunchtime, and Branch Performance is something the marketing manager checks on a Monday and forgets by Wednesday.
SortX folds Rightmove into the operating queue. The listing lives in SortX. The leads land in the inbox the AI agents are already triaging. The Branch Performance numbers pull back nightly and show up in the next vendor report without anyone copy-pasting them.
Listings are not written by hand anymore. The valuer walks the property, talks through the rooms, takes the photos and goes. By the time they are back at the desk, the listing agent has drafted the description in the branch's tone, populated the material information, sequenced the photos and attached comparables from Rightmove Plus. The listing manager opens one screen, reads the draft, swaps the lead photo if they prefer a different one, fixes the price band and approves. That is the listing live on Rightmove.
The rest of the admin disappears with it. Price changes, withdrawals, SSTC updates and re-features are one click in SortX. There is no second Rightmove login, no Monday morning batch update, no listing stuck because the material information was incomplete and nobody noticed.
Rightmove enquiries do not arrive as raw inbox items anymore. They arrive scored. The applicant agent has already replied within the SLA window, asked the qualifying questions the branch has decided matter (budget, funding, position, timeline), booked the viewing if the buyer is ready, and flagged the lead for a human if they are not.
The negotiator opens SortX and sees three things. Hot buyers waiting for a call. Viewings already booked for tomorrow. Post-viewing feedback collected this morning, with a draft vendor summary for the ones that need a price conversation. The chasing, the booking, the reminding and the first-touch admin are gone. The negotiator does what only the negotiator can do, which is the deal.
The Friday vendor call is shorter and the vendor is calmer. The weekly report has already been read. It pairs SortX activity (calls made, viewings booked, offers held, post-viewing feedback) with the Rightmove numbers the vendor cares about (views, leads, ranking). When the report recommends a price review, it shows the comparable that justifies it. When viewings come back lukewarm, the recommendation is in writing before the vendor has time to wonder why.
Nothing extra. The integration is part of SortX. You still need your own Rightmove Data Feed contract.
Listings
The valuer walks the property and talks. The agent does the rest. Description, material information, photo order, floorplan caption and comparables are drafted before the valuer is back at the office. The valuer signs once.
Leads & qualification
The applicant agent answers every lead inside the SLA window, asks the qualifying questions you choose, books the viewing when it makes sense, and flags the buyer for a negotiator when it doesn't.
Three enquiries from the same buyer across Rightmove, Zoopla and the website become one record. No buyer gets three replies from three negotiators. Existing buyers see relevant new listings the same day they appear.
A draft reply on every Rightmove lead within two minutes. The negotiator approves and sends, or the agent sends directly once you have switched that on.
Budget, funding, position, timeline. Asked on email or WhatsApp depending on how the buyer prefers to talk.
Buyers scored against criteria you set per property. Hot, warm and cold visible on the listing. The negotiator opens hot first.
Slots offered from the negotiator's diary that match vendor availability. Buyer picks. Vendor confirmed. Appointment in SortX.
Post-viewing
Every viewing triggers a short feedback request to the buyer and a vendor summary draft. The negotiator only reads the ones that need a decision.
When the buyer asks to come back, the agent offers slots and books. Builder or surveyor visits go in the vendor brief. A buyer who comes back strongly or asks about the offer process is flagged to the negotiator within the hour.
A short, conversational message to the buyer asking for their honest reaction. No five-question form. No portal redirect. Two sentences gets read.
Combined feedback for the week lands in the vendor's next report as a draft. The negotiator reviews tone and releases.
Reporting
Most vendor reports are a PDF the vendor never reads. SortX sends a short, dated report that pairs SortX activity with Rightmove views and ranking. The reporting agent writes it. You release it.
Weekly cadence. A vendor report goes out every week for every active instruction unless you turn it off. Cadence is editable per vendor. Comparable benchmark. Each report compares the listing's Rightmove performance to similar properties in the same postcode. Action-led recommendations. When views drop or ranking slips, the report suggests a price review, a re-photograph or a re-feature, with the cost of each next to it.
See vendor reportingRightmove integration specifics.
It writes the copy. Voice notes from the walkaround and the photos are the input. Output is in your branch's tone, with the phrases you have banned ("deceptively spacious", "must be seen") removed automatically. The valuer edits and approves before publish.
Yes. Set them per property type and per branch. Budget, funding, position, timeline, accessibility needs, pets, anything you ask now. The agent asks them in plain language, not a form.
Customer Listings, Real-Time Lead Feed, Branch Performance, Rightmove Plus, RPDI, Best Price Guide and the Material Information feed. Auctions and Commercial use the same listing pipeline.
Yes. SortX uses your existing Rightmove credentials. Setup is a token paste in SortX and a branch mapping. There is no separate Rightmove contract to negotiate with us.
SortX only edits listings it has marked as managed. Existing Rightmove listings are read-only until you migrate them. Migration is one branch at a time, on your schedule.
One listing, one lead inbox, one set of numbers. Included with SortX and the AI agents. No extra Rightmove integration fee.