Marketing and lead generation integration
Connect FocalAgent media and property marketing handoffs to SortX listings, approvals and launch tasks.
SortX connects valuation leads, marketing assets and campaign responses back to the property and contact records.
FocalAgent is the connected source or destination for this workflow.
SortX keeps marketing assets context attached to the work item.
SortX keeps valuations context attached to the work item.
SortX keeps leads context attached to the work item.
SortX keeps campaigns context attached to the work item.
SortX keeps reporting context attached to the work item.
SortX prepares the FocalAgent handoff from live agency records and keeps the returned status visible where available.
Book a demoThe FocalAgent workflow is useful when the next action is clear to the branch.
FocalAgentIntegration workflow
FocalAgent is the connected source or destination for this workflow.
SortX keeps marketing assets context attached to the work item.
SortX keeps valuations context attached to the work item.
SortX keeps leads context attached to the work item.
SortX keeps campaigns context attached to the work item.
SortX keeps reporting context attached to the work item.
Each item below is a practical handoff: record matching, status checks, approvals and follow-up work.
Capture FocalAgent leads and match them to owners, landlords, applicants or properties.
Check for known people before the branch starts a new conversation.
Create appraisal tasks with source, property and campaign context included.
Turn replies into calls, emails or nurture steps inside SortX.
Attach brochures, images or campaign references when FocalAgent makes them available.
Connect source and outcome data so marketing spend can be reviewed honestly.
Connect FocalAgent media and property marketing handoffs to SortX listings, approvals and launch tasks.
Marketing leads lose value when they are handled as exports. SortX brings them into the branch queue, matches known contacts and prepares the next conversation.
The goal is simple: fewer disconnected tabs, clearer ownership and no unsupported assumptions about what FocalAgent can or cannot return. SortX works with the fields and statuses available to your branch.
Book a demoConnect: Capture the lead, asset or campaign response from the connected tool.
Match: Match it to an owner, landlord, applicant or property record.
Route: Queue valuation, nurture or follow-up work for the branch.
Review: Feed outcomes into marketing and pipeline reporting.
Review workflowsShort answers for setup, sync behaviour and branch control.
No. SortX uses FocalAgent as a connected system and keeps the agency workflow in SortX. Your team still controls the vendor account, permissions and commercial relationship.
Only the fields configured for the integration are used. SortX syncs records, statuses, notes or files where FocalAgent makes them available and where your branch has approved that direction.
Yes. Approval steps can stay on for messages, record updates, document sends and sensitive compliance or finance actions.
Setup starts with branch mapping, permission checks and a short test workflow. SortX then rolls the FocalAgent connection into the right agent queue for your team.
We will map the connection, test the handoffs and keep approvals where your branch needs them.